Perfil: Rallis Índia
28 de fevereiro de 2011 Three key competencies exist at Rallis:
1. Branded Farm Solutions: The ability to sell branded farm solutions to farmers is a great corporate asset. Rallis has several decades of association with Indian farmers. Rallis has pioneered a number of unique relationship-building initiatives like technical field agronomists for disseminating the latest practices for crop cultivation, using focused group discussions for understanding emerging requirements of farmers and systematically chalked field campaigns.
2. Market Reach: The ability of Rallis to deliver new farm solutions efficiently into the market is regarded as a great strength within the Indian industry. Rallis has a strong distribution network and is present across the length and breadth of the country, covering all the crop geographies. Rallis’ channel partners reach out to roughly 40,000 retailers across the country with presence in more than 80% of India’s districts.
3. Technical Innovative Capabilities: Rallis has a deep understanding of organic chemistry, batch processing and special chemical reactions, such as isomerisation, azolyl methylation and reductive alkylation. Further, it has invested in developing low-cost manufacturing solutions for generic molecules.
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