Strategic Sourcing: The Importance of Face-to-Face Meetings in Global Agribusiness

AgriBusiness Global Staff By AgriBusiness Global Staff|2 October 2024

Terry Kippley, President of the Council of Producers and Distributors of Agrotechnology (CPDA), emphasizes the critical value of face-to-face interactions in strategic sourcing, recalling how he spent weeks in China each year fostering trust with key suppliers. Personal connection is vital for securing stable supply chains, differentiating your company in competitive markets, and gaining market intelligence.

In a recent issue of AgriBusiness Global DIRECT, Kippley shares four key reasons as to why face-to-face meetings are important for building strategic partnerships:

1. Defining Your Business Relationship: Are you really a strategic partner? Or at the end of day, are you really only a virtual meeting transactional purchaser? “When things are going well, virtual works,” says Kippley. “When things go bad, that’s not enough for a relationship.”

For more key points, continue reading at AgriBusiness Global DIRECT.

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