How to Introduce Biologicals to Southeast Asian Markets

AgriBusiness Global Staff By AgriBusiness Global Staff|10 October 2024

Southeast Asian governments are pushing for sustainable agriculture, emphasizing the role of biologicals while phasing out synthetic chemicals, according to experts in a recent issue of AgriBusiness Global DIRECT. However, launching a new biological product in this region is challenging due to diverse registration standards and processes that can be costly for smaller companies.

Tailored approaches are necessary, as political decisions, farmer education, and market access vary across countries. While the return on investment might be slow, opportunities exist in niche markets, driven by government sustainability goals and increasing consumer demand for quality produce.

Read more about key strategies to successfully launch biologicals in Southeast Asia in AgriBusiness Global DIRECT.

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