Kynetec Secures Two-Year Contract to Conduct the Rentenbank Agrarbarometer Study in Germany

By Kynetec|1 May 2024

Kynetec, a global leader in data, analytics and insights for the agricultural sector, has been awarded a two-year contract by Landwirtschaftliche Rentenbank to continue conducting their Agricultural Business Barometer study. Results of the Spring wave were just published. This prestigious research, with over 20 years of data, is a unique indicator reflecting the sentiment of German agriculture. Kynetec will manage the project and conduct in total over 4,000 interviews in four waves per year, ensuring the continuation of this valuable resource for the agricultural sector.

Kynetec’s expertise in conducting large-scale surveys will be instrumental in maintaining the high quality and reliability of the Rentenbank Agrarbarometer data. The company’s CATI studio in Lüdinghausen, expanded with remote working stations, will facilitate efficient and effective data collection. Additionally, Kynetec’s experience with agricultural farm panels, conducting thousands of interviews in Germany every year, further demonstrates its ability to handle this demanding project.

Kai Schleyerbach, Senior Director Agriculture at Kynetec: “We are convinced that the cooperation with Rentenbank will be a great asset for both sides. Together, we will provide valuable information and insights that will support farmers and all stakeholders in the agricultural sector in their decision-making. We are looking forward to the new task with excitement and anticipation and are convinced that we can make an important contribution to the future viability of agriculture.”

On a global scale, Kynetec stands as a leading insights provider in agriculture & animal health. The company’s crop protection, seed, and fertilizer user panels encompass the main crops in more than 50 countries and engage with over 200,000 participating farmers and agronomists, making Kynetec uniquely positioned to understand the dynamics of global agriculture.

Landwirtschaftliche Rentenbank is Germany’s development agency for agribusiness and rural areas. It has played an important role in the success of German agriculture for more than seven decades. With a wide range of promotional instruments and market expertise, Rentenbank not only supports the agricultural sector, but also the entire food value chain,

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the expansion of renewable energies and bioeconomy. The bank’s commitment not least to innovation and its market knowledge enables German agriculture to adapt to changing requirements and master global challenges.

Kynetec is the global leader in agricultural and animal health data, analytics and insights. Backed by a team of insights specialists, interviewers, data analysts, marketing scientists and data visualization experts, our number one priority is to ensure that we deliver the highest-quality insight and foresight at the right time to enable our clients to confidently make the best decisions for their business. Across the globe, our employees are located across 30 major agriculture and animal health countries. Our coverage extends to major and niche sectors of our industry, where we regularly undertake research projects in more than 80 countries. See all author stories here.

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