Engaging in Agribusiness Within Mesoamerican Region Nations

By Javier Chavarro|8 July 2024

The Mesoamerican region encompasses countries like Belize, Costa Rica, El Salvador, Honduras, Guatemala, Mexico, Nicaragua, Panama, and the Dominican Republic, along with Caribbean islands, sharing similarities in vegetation, crops, and production systems. Despite challenges like drought and market fluctuations, the estimated market value of agrochemicals in the region is around U.S.$3 billion, with Mexico holding a substantial share.

Doing business in the Mesoamerican region implies dealing with many countries with a very important vocations such as professional exporters of fruits and vegetables, with intensive agriculture using high-quality standards focused on food chain issues in small areas and organized to deliver high-value products. This is the focus of an article by Javier Chavarro in a recent issue of AgriBusiness Global DIRECT.

Find out how to introduce your products into this region with tips from Chavarro, and what associations to get involved with to make inroads with distributors and ag retailers.

Read more at AgriBusiness Global DIRECT.

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Javier Chavarro is an experienced Agribusiness professional with broad involvement in Latin American agricultural business and deep knowledge of marketing, top management, financial management, and agronomy. He has a background in marketing and commercial development, focusing on the farming enterprises in Latin America working directly with countries and regions such as Colombia, Ecuador, Peru, Chile, Mexico, Central America, Argentina and Brazil. He has worked for multinational companies including Bayer and Nufarm with roles in business strategy development and implementation in Latin America. See all author stories here.

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