Bridging the Language Gap in Crop Protection

AgriBusiness Global Staff By AgriBusiness Global Staff|21 January 2025

Miscommunication often hampers progress in collaborative projects, especially when a shared terminology is lacking. This issue is prevalent in the crop protection industry, unlike in pharmaceuticals where well-defined R&D phases exist, says Editor Renee Targos in a recent issue of Agribusiness Global DIRECT.  

Recognizing this challenge, Thomas Laurent, CEO of Micropep, joined 23 other industry experts under Paimun (PJ) Amini’s leadership to develop the Ag PlayBook — a 60-page white paper outlining five standardized phases for crop protection product development. 

Find out how this playbook will help align industry professionals, improve communication, and streamline collaboration, setting a clearer path for innovation in AgriBusiness Global DIRECT.

AgriBusiness Global connects the crop input value chain from raw material manufacturers down to distributors and trading partners around the world. Our content empowers smarter sourcing and business decisions by providing key insights to buyers and sellers of crop inputs including crop protection (both traditional agrochemical and biocontrol) and plant health products (including fertilizers, biostimulants, macro and micronutrients). See all author stories here.

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