Navigating the Complexities of Agribusiness Opportunities in Southeast Asia
Bringing a new synthetic crop protection product to Southeast Asia is essential yet challenging due to the region’s diverse languages, regulations, and smallholder farmers, according to a recent article in AgriBusiness Global DIRECT. Although registering products here may be quicker and cheaper than in regions like the EU, rising local government bans and a push for biological alternatives add complexity.
Despite these hurdles, niche markets present opportunities, especially with innovative formulations for unmanned aerial vehicles (UAVs) and addressing specific regional agricultural issues. Success in the region requires local expertise, strong marketing, and relationship-building with authorities and farmers.
Read more on how to navigate these complexities in Southeast Asia in AgriBusiness Global DIRECT.