Bayer AG’s Smart Insect Traps Use 1NCE Services to Protect Canola Crops
14 April 2022 
Bayer AG’s MagicTrap rapidly detects pest infestations and provides optimum protection for the canola crop.
To help farmers detect pests early and protect critical agriculture, Bayer AG’s Crop Protection Innovation Lab developed the MagicTrap ― a yellow trap that catches and counts potential pests in canola fields automatically and provides data for developing an efficient crop protection system. For communication between the yellow trap and the app used by farmers, Bayer AG relies on 1NCE, the only provider of connectivity and software for IoT with a global flat rate.
“Farmers should not have to worry about SIM cards and contracts,” said Fabian Born, product manager at Bayer. “The device must be ready to use anywhere, immediately, and without technical preparation. 1NCE convinced us with its unique offer of worldwide availability and a simple pricing model over the entire lifecycle of a device.”
Alexander P. Sator, Chief Executive Officer (CEO) of 1NCE GmbH added: “Classic mobile contracts with long term lengths or volume tariffs are a showstopper for the development of smart and scalable IoT solutions, and worldwide accessibility at a fixed price over the entire lifecycle of a device is a must-have. We are pleased to work with Bayer AG on this important concept to protect the world’s crops.”
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